The beauty (and pain) of the online marketing landscape is that it’s constantly changing. As soon as you feel like you’ve gotten used to a trend, a new trend emerges that forces you to change your entire strategy. Some trends, like Peach or Pokemon Go, are ephemeral. Others, like the Internet of Things and automation, seem to have a bigger impact.
So what should companies in Canada expect when it comes to marketing trends, and how will those trends shape their future?
Let’s have a look.
- The Internet of Things (IOT)
Wearable technology and devices are one of the biggest trends, and they’ve already firmly established themselves in tech circles. Everybody already loves them, and the public’s interest in these devices is only increasing. Whether we are talking about the Apple Watch, smart clothing, Amazon Echo, the awesome pet tracker Nuzzle, fitness wearables, or some other mind blowing tech, nothing is short of amazing this moment in time.
- Virtual Reality
Together with the IOT novelties, virtual reality is about to take off big time with the many innovations that it’s bringing to the table. Not only is it already a big trend touching people’s lives, but it is about to become one of the biggest marketing tools out there. Say hello to a great new way to explore personalized marketing interactions, bringing amazing innovation to your marketing approach.
- Social Advertising
With ad blocking making a strong impact, and with so many users having reached the point of ignoring paid Google results, Winnipeg ad agencies are now starting to explore further. Social advertising has come to the rescue, with predictions saying social media will become one of the most important platforms for advertising.
- Ephemeral Marketing
Snapchat is here to stay, and so is its short-lived micro-content sharing fascination. That is why many marketers have already started seizing the moment and readjust marketing to this new, extremely engaging social media trend. The only ones still needing to hop on board are the B2B marketers who have until now kept a bit more distance, though slowly getting into it. There’s nothing as the touch of quirky that the ephemeral marketing can bring to your business.
- Marketing Automation
It is one of marketing’s biggest well-known secret – marketing automation has shifted the way we look at content management, lead generation, and social media posting. Everything has simply become easier due to automation so it makes sense that this trend will develop even more in the future.
- Ad Blocking
Canadians are getting more and more unwilling to digest unwanted advertising, and this is one trend that is bound to grow roots shortly. With ad blocking having made a fortune out of people’s desire to cut the undesired content, marketers have got to give serious thought to reinventing their approach and make it a top priority. Getting closer to your customers’ wants and needs will become crucial.
- Customer Journey Mapping
Customer journey mapping makes it possible for marketers to get real-time insights into what drives their prospects’ buying behavior, what their touchpoints are and what their shopping experience and patterns are. It is huge, and it can make or break a marketing campaign so marketers will increasingly use this amazing tool.
- Interactive Content
If many years ago businesses had no way to touch and interact with their clients but through real life contexts, things have shifted 180 degrees and are just about to shift even more. Interactive content is setting in the world of marketing as a huge tool for engaging new clients and bringing them closer to your business. It is, by all means, a revolutionary approach to marketing.
- Apps Optimization
Apps have grown into our lives, but the truth is that the more there are, the pickier we get. It is estimated that Canadians will slowly download fewer and fewer apps, so the need for apps optimization is practically screaming to our faces.
Beacons are the go-to devices when it comes to locating devices that might otherwise be impossible to locate. The near future is delightfully about to bring a great new twist to experimenting on how to use location-based technology in marketing. Beacons are for sure one of the strongest tools around to do so and to change the paradigm around indoor mobile communication and its marketing intertwining.
What other marketing trends do you think will have an impact on companies in Canada? We’ll love to discuss them in the comment section below.