When starting a business, you basically one goal in mind – to make it grow – otherwise, setting up your business is all for naught. However, to have this as your goal can be terrifying, and this can be mostly due to not having the right resources in order to make it happen.

If you established yourself well enough to a decent success, you will get noticed, and probably get yourself signed up for trade shows and given the opportunity to have, for example, exhibition stands in Shanghai. But even when you are just starting, trade shows are a good way to help your business grow to where you see it could be.

How does having exhibition stands in Shanghai, for example, help your business grow through trade shows?


Trade shows is a place for all commerce, meaning, you will be having people attending both from the demand and the supply side, and having the latter during these events is a huge advantage, and as an up and coming business, it is important that you grab the opportunity to socialize with these groups.

Do not feel the need to stay in your exhibition stands in Shanghai, instead, feel free to walk around. Leave your staff to do what they were trained to do. Get quotes and compare the prices with what are being supplied with hardware and software wise, that way you will be able to compare which supplier can give you the most out of your buck.

In addition, mingling with suppliers help with keeping current with the times, meaning, you will be more updated with the innovation and the new trends when it comes to hardware and software essential to your business, giving you an edge over your competition.


When established enough as a business, in spite being an upstart, it might be a good idea to volunteer becoming one of the speakers during a trade show event. This is still in line with not getting rooted in your booth.

Being one of the speakers during trade shows, in a way, gives your business a little bit of credibility especially if what you are talking on the stage is substantial enough to help others in their own business. This is a different kind of exposure, but exposure nonetheless.

In addition, being one of the speakers also puts your business on a spotlight creating an image, true or not, of respect that others in the industry look up to, and in return, consumers.


Having exhibition stands in Shanghai, or any other trade show helps generate SEO for your website just by having your business name mentioned in the event’s website which interested consumers or potential business partners can click in order to link back to your own website. This traffic organically boosts your SEO, thus, your exposure to the public.

Starting a business without the goal of making it bigger is counterproductive; useless even. However, if you have this as your goal, and do not have the resources, always consider joining trade shows. Not only does it expand your business in ways you cannot imagine, but also generate enough exposure that could help you grow and become better in the long run.

About Austin Gian